Social media has changed the way we interact with our friends, family and co-workers, none more so than Facebook. Ever since Facebook hit the web in 2004 it has become the most used social media tool out there.
With millions of people for an audience, Facebook has become a crucial addition to successfully marketing a business towards the youthful generation and future generation with its ability to create your own Fan, Business and Interests pages where you could create custom profiles for; products, characters, people, and more.
You can’t really blame people for flocking towards this as one of their solutions to marketing. In a report from 2010; Facebook has reached over 500 million members, 48% of which are 18 years to 34 years old. That means there is a respectful 240 million or more potential prospects depending on what it is you are offering as services for your business.
Social Media venues such as Facebook, Twitter, LinkedIn and other striving social communities have started to become an even more important part in Search Engine Optimisation (SEO) in regards to Link Building too, you even hear “Facebook” referenced in some of the latest movies in cinema.
In the sense of marketing, social media is a massive smorgasbord of prospective clientele and Facebook for one has an exceptional and efficient Advertising program where you can set your target audience from their interest & hobbies their country right down to their very relationship status, take these two scenarios for example:
A jeweller would advertise wedding rings to those who are engaged, in a relationship and such.
A florist service would specifically advertise to those who have their status set to “It’s Complicated”. (probably not if they are smart but you know what I am getting at)
There is really no wonder that people started to feel the need to explore these opportunities of success and create their own custom Facebook profiles for their business. You can create “Special Offers” on your page that can be claimed by those who have “Liked” your page or have seen the post through viral sources (If you like a page, it adds it to your newsfeed allowing your friends to see it, so on and so forth, these a known as viral impressions). You have access to detailed insights about how your page is performing. The ability to “Pin” posts to the top of your page, have multiple administrators.
As of the latest update to the Facebook Timeline, you can now promote your posts for a reasonable fee so that all your fans will see it at the top of their news feed, this probably wouldn’t be worth it if you have less than 50 likes.
Hope you found this article to be an interesting read and somewhat informative.
Thanks for reading!
Check out an example of one of my Facebook pages: http://www.facebook.com/urbanprinting
2 Responses to “Social Media and Its Influence on Businesses”
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