Mobile advertising reaches more people than internet advertising does, mainly because the number of people who carry mobile phones with them is greater than the number of people who have desktops and carry laptops and tablet PCs. Globally, the total number of working computers is more or less, 1.1 billion. The total number of working mobile phones on the other hand, is at 5 billion. Mobile phones are much easier to carry around. In addition, several malls, coffee shops, and restaurants have Wi-Fi zones, so mobile advertising is likely to have better chances compared to those advertisements that require a PC to be viewed, or those that can only be seen on television.
In countries like Spain, France, and Japan, mobile advertising is prevalent. No less than 60 percent of mobile phone users in these countries receive mobile advertisements. In Japan, at least 40 percent of mobile phone users actually click on mobile advertisements. The industry’s overall worth in that country alone is 900 million US dollars. The use of mobile banners, SMS advertising, MMS advertising, and even videos is very popular. There are even occasions when promotional videos are pre-loaded onto the handsets before they go on sale, which proves just how effective mobile advertising can be. Here are some pieces of information on mobile advertisement.